Overview

SubSpace had many ways to save money, but users mainly discovered subscriptions. I redesigned the experience to make other services easier to find, make recommendations more relevant, and reduce unnecessary steps.

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01 · Context

What is SubSpace?

SubSpace is a platform that helps users save money through:

• Shared subscriptions
• Gift cards
• Credit card benefits
• Rentals
• Bill payments
• Wallet
• Member chat

The problem was not the number of features.

The problem was how easily users could discover and understand them.

The Problem

I focused on three problems

1. Discovery — How can users notice all the ways SubSpace can save them money?
2. Relevance — How can we show users services that are useful to them?
3. Efficiency — How can we reduce unnecessary steps?

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02 · UX Audit

I reviewed the main app areas:

Home · Explore · Wallet · Chat · Account

I also reviewed:

Subscriptions · CardMatch · Rentals · Bills · Gift Cards

The audit helped identify where users were losing attention and where important actions were buried.

Key Findings

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03 · Design Direction

The redesign followed three simple ideas:

Discover → Understand → Act

Discover
Make different ways to save easy to find.

Understand
Explain why a service is useful to the user.

Act
Make the next action simple and quick.

Information Hierarchy

I gave Home and Explore different jobs.

Home — Quick access

Home focuses on:

• Search
• Popular subscriptions
• More ways to save
• Personalized recommendations
• Popular content

Explore — Discover

Explore focuses on:

• Subscriptions
• Credit Cards
• Gift Cards
• Rentals
• Bills
• Subscription activity

This removes the overlap between the two screens.

Wireframing

I explored different layouts before moving to high-fidelity designs.

The main questions were:

• What should users see first?
• How can other services become easier to discover?
• Where should recommendations appear?
• How can Home and Explore have different purposes?
• Which steps can be removed from the Rental flow?

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04 · Discovery

Making More Ways to Save Visible

Before

The Home screen had many elements competing for attention.

Subscriptions naturally received more attention than the other services.

After

I created clearer sections:

• Popular Subscriptions
• More Ways to Save
• Save Before You Shop
• Popular Movies

More Ways to Save

Credit Cards, Gift Cards, Rentals, and Bills are grouped under one simple idea:

More Ways to Save

Instead of presenting them as separate products, users can understand them as different ways to reduce their spending.

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05 · Personalized Cross-Vertical Engagement

The Problem

A user may come to SubSpace only for subscriptions and never explore the other services.

A generic promotion like:

"Buy a Gift Card"

can feel like an advertisement.

The Idea

Show based on interest.

Use what the user already does to suggest the next useful service.

For example, if a user already spends:

YouTube Premium — ₹375/month
JioHotstar — ₹149/month

SubSpace can show:

You've spent ₹524 on subscriptions this month.
Buy a discounted Gift Card before your next renewal and save more.

The recommendation is based on something the user already pays for.

The flow

Existing activity → Relevant recommendation → Clear saving → Action

Why this is different

The goal is not to push another product.

The goal is to answer:

"How can I save money on something I already use?"

This creates a stronger connection between SubSpace's different verticals.

It also supports the marketplace flywheel:

More relevant discovery → More users use other verticals → More activity across the marketplace → More value for users

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06 · Reducing Steps

Rental Flow

The Rental journey had an unnecessary browsing step.

Before

Home → Rentals → Category → Product List → Product Details → Checkout

After

Home → Rentals → Category/Product → Product Details → Checkout

Result

5 steps → 4 steps

Instead of sending users to another screen to browse products, products are shown closer to the category selection.

The goal was simple:

Show the product sooner and get the user closer to checkout.

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07 · Rental Experience

I also redesigned the Rental screen to make browsing and listing easier.

Changes

• Clear rental categories
• Better product cards
• Availability information
• Clear "Rent Now" action
• In-page "List Product" CTA

The screen supports both sides of the marketplace:

Rent → Save money

List → Earn money

This makes the Rental vertical useful for both buyers and sellers.

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08 · Final Experience

Home

Home now focuses on:

• Quick actions
• Popular subscriptions
• More ways to save
• Relevant recommendations

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Explore

Explore is focused on discovering different SubSpace services and managing subscription activity.

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Rentals

Rentals provides clearer categories, easier browsing, and a shorter path to checkout.

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09 · Before → After

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10 · Future Opportunities

The audit also showed a few opportunities beyond the redesigned screens.

Onboarding

Introduce SubSpace before users enter the main app.

Explain:

• What SubSpace does
• How shared subscriptions work
• How users can save
• What the other services offer

Product Tours

Use short guides when introducing a new feature or service.

This helps users discover features without permanently adding more UI to the screen.

Personalization

Ask for the user's name during onboarding and use it for a simple greeting.

More importantly, use user activity to show relevant saving opportunities.

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11 · Key Learning

The biggest learning from this project was:

More features do not automatically create more value.

SubSpace already had many ways to save money.

The bigger problem was helping users understand:

"Which one can help me right now?"

So I focused on connecting the user's current activity with the next useful action.

The final approach

Understand the user → Show a relevant way to save → Make the action easy.